iQIYI eyes 200 new staff as it forms international HQ in Singapore Details 17 December 2020
Streaming service iQIYI International has launched its new international headquarters in Singapore as a sign of further investment in Southeast Asia and its international expansion plans. The company is eyeing 200 new employees in the next few years and hopes to tap on the talent pool in Singapore. IQIYI s spokesperson told
MARKETING-INTERACTIVE that the hiring will be across content, ad sales, community engagement, marketing and partnerships. Zhang Minsi, director of content marketing, currently heads the content marketing team.
According to Kuek Yu-Chuang, VP for international business at iQIYI, Singapore was chosen due to its connectivity and reputation as a prime talent hub, which makes it the ideal gateway to ramp up [its] global operations . Kuek added that 2020 has been a decisive year for the company, having kickstarted its internatio
The Straits Times
Chinese video-streaming service to work with S pore firms to distribute shows globally
(From left) iQiyi ambassador Lawrence Wong, iQiyi s vice-president of sales Frankie Fu, iQiyi s vice-president of international business Kuek Yu-Chuang, and assistant chief executive for media and innovation at IMDA Howie Lau.ST PHOTO: ARIFFIN JAMAR
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The Straits Times
Chinese streaming service iQiyi commits to making more Singapore content
(From left) iQiyi ambassador Lawrence Wong, iQiyi s vice-president of sales Frankie Fu, iQiyi s vice-president of international business Kuek Yu-Chuang, and assistant chief executive for media and innovation at IMDA Howie Lau.ST PHOTO: ARIFFIN JAMAR
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