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A complete timeline of the messy legal drama that led to bridal designer Hayley Paige s sudden exit from JLM Couture

Hayley Paige Gutman's issues with JLM reached a boiling point when the company sued the designer over her use of her brands' social-media accounts.

What s in a Name? Influencer Trademark Name Disputes Provide Lessons for the New Year on Clarity in Agreements | Dorsey & Whitney LLP

To embed, copy and paste the code into your website or blog: Many industries were negatively impacted by the pandemic in 2020, but one industry that continues to grow is the influencer marketing industry. The influencer marketing model typically involves agreements between companies and influencers, where the influencer creates content promoting companies’ products for posts on social media and blog sites. Influencers have often built their brands, social media accounts, and blog sites under their own names, and companies want access to the loyal consumer fan base drawn to those names. However, as disputes shared on Instagram this year illustrate, it is not always clear as to which party owns the brand, social media accounts, or products bearing the influencer’s name. Moving into the New Year, both companies and influencers can learn lessons on clarity in IP and social media agreements when engaging in influencer marketing.

Hayley Paige says she wants to resolve her legal dispute with JLM Couture, but they re still fighting over who owns the bridal brands social-media accounts

» Hayley Paige says she wants to resolve her legal dispute with JLM Couture, but they re still fighting over who owns the bridal brands social-media accounts Hayley Paige says she wants to resolve her legal dispute with JLM Couture, but they re still fighting over who owns the bridal brands social-media accounts Lauren Edmonds,Samantha Grindell,Rachel HosieJan 1, 2021, 02:53 IST Hayley Paige Gutman released a second video addressing the legal battle with JLM Couture.Instagram/allthatglittersonthegram Hayley Paige Gutman said she has offered to resolve her differences with JLM Couture on three conditions. Gutman has asked that JLM give her sole control of the @misshayleypaige Instagram account, end the temporary restraining order against her, and drop its legal proceedings for 60 days.

Email from JLM Couture appears to refute Hayley Paige s claim that she didn t have a lawyer review the contract at the center of their legal battle

» Email from JLM Couture appears to refute Hayley Paige s claim that she didn t have a lawyer review the contract at the center of their legal battle Email from JLM Couture appears to refute Hayley Paige s claim that she didn t have a lawyer review the contract at the center of their legal battle Samantha Grindell,Rachel Hosie,Lauren EdmondsDec 29, 2020, 08:59 IST Hayley Paige Gutman announced her resignation from JLM Couture in an Instagram video, viewed over 2 million times.Instagram/allthatglittersonthegram An email provided to Insider by JLM Couture appears to refute wedding-dress designer Hayley Paige Gutman s claim that she didn t have a lawyer review her employment agreement with the company in 2011.

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