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Many industries were negatively impacted by the pandemic in 2020, but one industry that continues to grow is the influencer marketing industry. The influencer marketing model typically involves agreements between companies and influencers, where the influencer creates content promoting companies’ products for posts on social media and blog sites. Influencers have often built their brands, social media accounts, and blog sites under their own names, and companies want access to the loyal consumer fan base drawn to those names. However, as disputes shared on Instagram this year illustrate, it is not always clear as to which party owns the brand, social media accounts, or products bearing the influencer’s name. Moving into the New Year, both companies and influencers can learn lessons on clarity in IP and social media agreements when engaging in influencer marketing.
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Hayley Paige says she wants to resolve her legal dispute with JLM Couture, but they re still fighting over who owns the bridal brands social-media accounts
Hayley Paige says she wants to resolve her legal dispute with JLM Couture, but they re still fighting over who owns the bridal brands social-media accounts
Lauren Edmonds,Samantha Grindell,Rachel HosieJan 1, 2021, 02:53 IST
Hayley Paige Gutman released a second video addressing the legal battle with JLM Couture.Instagram/allthatglittersonthegram
Hayley Paige Gutman said she has offered to resolve her differences with JLM Couture on three conditions.
Gutman has asked that JLM give her sole control of the @misshayleypaige Instagram account, end the temporary restraining order against her, and drop its legal proceedings for 60 days.
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Email from JLM Couture appears to refute Hayley Paige s claim that she didn t have a lawyer review the contract at the center of their legal battle
Email from JLM Couture appears to refute Hayley Paige s claim that she didn t have a lawyer review the contract at the center of their legal battle
Samantha Grindell,Rachel Hosie,Lauren EdmondsDec 29, 2020, 08:59 IST
Hayley Paige Gutman announced her resignation from JLM Couture in an Instagram video, viewed over 2 million times.Instagram/allthatglittersonthegram
An email provided to Insider by JLM Couture appears to refute wedding-dress designer Hayley Paige Gutman s claim that she didn t have a lawyer review her employment agreement with the company in 2011.
Behati Prinsloo Shares Never-Before-Seen Photos of Her onenewspage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from onenewspage.com Daily Mail and Mail on Sunday newspapers.