Amazon has threatened to take legal action against a shop which was set up to fight homelessness in Worcestershire - sending in lawyers to order the company to change its smile logo on its signage.
Amaze, which is due to open tomorrow in Malvern, received a 35-page letter from Amazon s legal advisers outlining concerns the shop s use of Amazon s trademarks would confuse customers .
Shop owners Chris Lee and Polly Reehal, who experienced homelessness themselves, were hoping to open the doors to customers but fear the grand opening may be in jeopardy after Amazon s demands.
Amaze, a shop set up to tackle homelessness in Worcestershire, has been forced to change its logo last minute after receiving a threat of legal actions from Amazon s lawyers. Picture: Chris Lee outside the shop
Amazon sends legal warning to new homeless charity shop over its smile logo
Amaze charity shop is due to open in Malvern on Saturday but Amazon bosses say the logo will confuse consumers and must be changed
Updated
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A new homeless charity shop has been threatened by Amazon s lawyers over its smile logo.
Amaze charity shop is due to open in Malvern on Saturday, April 24 but has received a 35-page letter from lawyers saying the online shopping giant is concerned that its use of Amazon s trademarks will confuse consumers and must be changed.
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