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London based creative agency Don’t Panic collaborates with Anonymous Content and refugee athletes to tell the powerful story of ‘The Journey’
Refugee Olympic and Paralympic Team athletes have a story like no other. Released today, 6th April, to mark the UN’s International Day of Sport for Development and Peace, UNHCR’s latest social media video ‘The Journey’ tells the dramatised story of a female refugee who has had to flee her home to escape conflict and persecution. The film, created by award-winning creative agency Don’t Panic, shows that the arduous journey to freedom isn’t an easy one, as her life is constantly on the line. Eventually, having reached safety, she stops running away from something and starts running towards something; a medal.
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