How Gift of the Givers attains huge brand awareness with zero marketing budget
Marketing directors the world over spend huge amounts of money hoping it will translate into positive awareness of chosen brands, notes advertising expert Andy Rice.
So wouldn t they be envious of one that that achieves huge levels of recognition thanks to brand recognition rather than brand investment?
Rice picks South Africa s Gift of the Givers for his weekly hero advertising rating because the NGO has managed to do just that.
Andy Rice, Branding and advertising expert
It s a wonderful brand, whether they see it as a brand or not. It is.
How Gift of the Givers attains huge brand awareness with zero marketing budget
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How Gift of the Givers attains huge brand awareness with zero marketing budget
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