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Harley-Davidson Goes Into the Certified Pre-Owned Market With First Such Program 20 Apr 2021, 9:04 UTC · by Despite the glamorous image it projects, Harley-Davidson is still not where it thinks it belongs, business-wise. That’s why the Milwaukee company is trying all sorts of new recipes, from launching a two-wheeler, the Pan America, for a segment it ignored until now to rolling out its first-ever certified pre-owned motorcycle program. 1 photo “strengthen our competitive position” and “drive Harley-Davidson desirability.” To be run through the nationwide dealership network, the program will have all eligible pre-owned motorcycles checked and then resold with a one-year warranty. According to the bike maker, an eligible bike means one that is no more than five model years old, reads less than 25,000 miles (40,200 km) on the odometer and has no aftermarket modifications made to the engine, transmission, chassis, or electrical system.

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