Clemenger BBDO Melbourne has announced the appointment of Jaclyn Currie as executive director, retail.
Currie joins the agency from McCann New York, where she was most recently a member of the executive team and SVP executive account director.
During her six years at McCann New York, Currie has led a number of the agency’s key accounts, including Ulta Beauty, Beam Suntory’s Hornitos Tequila, Staples and L’Oreal Paris among others.
Jim Gall, CEO of Clemenger BBDO Melbourne Group, said that Currie was an extremely impressive and experienced leader who would drive a capability and cultural agenda across not only our retail business, but across the entire agency: “Her extensive experience brings together the power of brand building with retail transformation to deliver omni-channel performance marketing in a retail landscape that is undergoing accelerated change.”
Clemenger BBDO Melbourne appoints Jaclyn Currie executive director, retail
July 7, 2021 2:39
Clemenger BBDO Melbourne has announced the appointment of Jaclyn Currie as executive director, retail.
Currie returns to Melbourne, joining the agency from McCann New York, where she most recently held a role on the executive team, in addition to being SVP executive account director.
Currie has been at McCann her entire career to date, prior to moving to McCann New York in 2015, she was executive director of McCann Australia, joining the agency (then McCann Erickson) in 1998.
Jaclyn Currie
ADVERTISEMENT
Currie said: “It’s been an incredible six years at McCann New York, leading integrated teams at scale across multiple marketing disciplines. Working globally with the best in the business has been inspiring and insightful.
It all started with a donut.
On March 22, right after the first day of spring, Krispy Kreme offered a free glazed donut to customers who showed their COVID-19 vaccination card. Since then, the chain has given away more than 1.5 million donuts. On Friday, National Donut Day, all customers can get a free donut. If you’re vaccinated, you can have two.
As the first day of summer approaches, vaccination incentives have become a growth industry. They include everything from million-dollar state lottery giveaways to full-ride, four-year scholarships at public universities, from hunting and fishing licenses and state park passes to sweepstakes offering Super Bowl tickets, tropical cruises, a year of free groceries or airplane tickets for two to anywhere you can go in the friendly skies. The latest: a grand prize of $5 million in New Mexico’s Vax 2 to the Max sweepstakes. As James M. Berklan notes in McKnight’s Long-Term Care News, you can cue the calliope music.
The Hard Seltzer Masters 2021 results 1st June, 2021 by Melita Kiely
This article is over multiple pages: 1 2
Hard seltzers have taken the US by storm and are now making their mark globally. We hosted our first-ever blind-tasting competition for the category to determine which brands are leading the way in terms of quality and flavour.
In December 2020, leading alcohol e-commerce platform Drizly forecast that hard seltzers would gain greater shelf space in the US in 2021. In October last year,
The Drizly 2020 Bevalc Retail Report spoke to more than 500 adults who managed or owned independent alcohol stores, including retailers both on and off the Drizly platform. According to the survey, 64% of respondents said they were planning to make space for more hard seltzers, a category that has stolen the hearts and minds of US imbibers.