De Bortoli Winesâ last-ditch McWilliamâs offer rebuffed
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Australiaâs eighth-largest wine group, De Bortoli Wines, lobbed a last-minute buyout offer to KPMG, the administrators of McWilliamâs Wines, which it claims was higher than the one that was accepted and led to the carve-up of the company into two parts.
But KPMG defends the process, saying that when it signed a deal on April 1 to sell the 144-year-old McWilliamâs business in two parts to buyers Calabria Wines and Medich Family Office it was the best offer on the table.
McWilliamâs Wines is being split up, with Calabria Wines acquiring the Hanwood winery and the Medich Family Office buying the Mount Pleasant winery in the Hunter Valley. Â
Three new accounts for Mr Wolf
December 15, 2020 10:26
Independent agency Mr Wolf has won three new pieces of business – Grey Goose Vodka (a Bacardi Brand), McWilliam’s Wines, and Best Health Solutions.
Managing partner Tony Singleton said of the wins, that if the COVID-19 pandemic has done one thing, “it’s accelerated their desire for a more agile and flexible approach. It’s a good time to be an independent agency”.
Mr Wolf new brand campaign for Grey Goose Vodka will launch during the Christmas trading period, highlighting Grey Goose’s French origin and premium quality in retail, digital, social and OOH.