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Floral revenue in full bloom on direct sales By ZHU WENQIAN in Beijing and LI YINGQING in Kunming | CHINA DAILY | Updated: 2021-05-01 07:39 An anchor highlights ornamental plants while livestreaming on Taobao from a greenhouse in Kunming, Yunnan province. LI YINGQING/CHINA DAILY Revenues of Chinese planters and wholesalers of flowers are in full bloom on direct sales to consumers via livestreamed promotions on various platforms. The new mode of selling is also helping reduce possible wear and tear of flowers, and lowering costs by eliminating certain layers from the traditional distribution model. Through livestreaming on e-commerce platform Taobao, short-video platform Douyin, and online group discounter Pinduoduo among others, planters can better assess the intensity of consumer demand and predict orders more accurately. This, in turn, helps them to plant flowers in a more efficient way, industry experts said.

United statesUnited arab emiratesSouth koreaChan jingJing yunnaJian minghuiZheng wanyingLeadleo research instituteSouthwest chinaUnited arabஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது அரபு அமீரகங்கள்தெற்கு கொரியாஹான் ஜிங்தென்மேற்கு சீனாஒன்றுபட்டது அரபு