linkedin flybig, a recently launched airline that aims to increase connectivity between smaller cities, has appointed Havas Creative India to handle its creative mandate. flybig is promoted by Big Charter and began operations in December 2020. Its inaugural flight from Indore to Ahmedabad on 3 January 2021. Srinivas Rao, CEO, flybig, said “flybig is committed to the vision of regional connectivity and its role and as enabler for development of the Tier 2-3 cities which represent the emerging India. For our communication mandate, we were looking for a partner who can understand what the brand stands for and then articulate it in a manner that resonates with our target audiences. We are pleased to have found this in Havas and we look forward to their contributions in this critical phase in our journey.”