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10 March 2021 By db staff Pernod Ricard-owned rum brand Havana Club has launched its first spiced expression aimed at attracting millennial and Generation Z drinkers. Havana Club Cuban Spiced combines Cuban rum with “exotic flavours and warming spices” to create a new flavour profile. According to the distiller it has flavours of sweet vanilla, aromatic spice, guava, toasted coconut and fresh pineapple. Pernod Ricard hopes the new variant will appeal to both new and existing rum drinkers looking to explore the category, and recommends serving the spirit mixed with coke, ginger, or coconut water. Anne Martin, global marketing director at Havana Club International, said: “The concept behind Havana Club Cuban Spiced was to create a product which would appeal to a growing audience of spiced fans while also celebrating our renowned double aged rum for which we are famous. We know that more than two-thirds of young adults that purchase rum opt for spiced [Dunnhum

United kingdomCiudad de la habanaAnne martinHavana clubHavana club internationalPernod ricardHavana club cubanClub cuban spicedHavana club cuban spicedஒன்றுபட்டது கிஂக்டம்யடட டி லா ஹபனாஅன்னே மார்டின்ஹவானா சங்கம்ஹவானா சங்கம் சர்வதேசபேர்நோ ரிக்கார்ட்ஹவானா சங்கம் கியூபன்