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Click on the Image to watch the TVC. FMEG company Havells India has rolled out a campaign for its technologically advanced ceiling fan offering. Conceptualised by Mullen Lintas Delhi, the campaign ‘It s not just a fan, it s a feeling fan’ showcases IoT- (Internet of Things) enabled smart features such as voice control through smart devices, mobile app for remote access, and smart mode, where the fan automatically senses the temperature and humidity in the room and adjusts its speed. All the smart features are conveyed in a simple-to-understand format devoid of technical jargons. Advertisement The campaign idea gives a fresh feel to the technology and presents it in a playful manner, resonating the message that even a kid can understand and operate it with ease. The technologically advanced smart features are described in simple language like it ‘feels voice’, ‘feels touch’ and ‘feels sweat’ to instantly connect with consumers.

Sanket chaudharyAarti desaiEkta relanSarabjit singhArunima yadavAmit tiwariAzazul haqueHari krishnanArvind muraliMullen lintasBestmediainfo bureauBestmediainfo bureau delhiHavells indiaMediainfo bureau delhiMullen lintas delhiHavells smart fan