Celebrity Cruises
Holland America
10 ships; 20,142 berths
If you are cruising for the first time, it is likely that you will be traveling with one of the above brands if only because they dominate the market for cruises among North Americans and, indeed, the world. Royal Caribbean alone accounts for nearly 20% of all cruises taken worldwide. Add in the next three biggest players Carnival, MSC Cruises and Norwegian and you’re up to well over 50% of the cruise business.
The cruise industry likes to label these seven lines as either “contemporary” (the first four on the list) or “premium” (the next three on the list). The idea is that the latter three brands offer a “premium” product to the first four. But such nomenclature is a throwback to the early days of cruising that in my opinion, at least doesn’t have much relevance anymore.
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