(© David Gordon)
If you have been in a theater in the last 25 years, you ve seen them. Tucked against the wall, a handful of merchandise sellers hawk their wares to a seemingly endless stream of audience members, all clamoring for that one special token to commemorate their experience. Most people reach for a logo T-shirt or a tote bag, but a select few set their sights on a more specific souvenir: the tchotchke.
Broadway tchotchkes have been key marketing tools and gift items for nearly a century. The original production of the seminal musical
Shuffle Along celebrated its year anniversary in 1922 with a small handheld game. Stephen Sondheim and Hugh Wheeler s cannibalistic revenge musical
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