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6 hours ago Since late 2019, TikTok has taken the world by storm, with more than 700 million users currently binging and creating content. The app has evolved from its lip-syncing origins into a hub for everything from amateur cooking shows and viral dance crazes to obscure crafting lessons and passionate political explainers. And as with any mega-popular platform, businesses want to get in on the action and in front of all these deeply engaged eyeballs.  As TikTok’s Global Head of Agency & Accounts, Khartoon Weiss is responsible for overseeing relationships between the platform, its stars, and the ad agencies experimenting in the space, as well as the vision behind strategic brand partnerships. In Weiss’s eyes, the cultural powerhouse’s strength stems from a precedent of trust.

Zach sewardKhartoon weissTiktok global head of agencyGlobal headஸ்யாக் ஸ்ய்வர்ட்உலகளாவிய தலை