Report: Ad market starts 2021 softer
The continuing impact of COVID-19 hit ad bookings in January but future bookings show positive signs across many ad markets
Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.
The overall ad market was softer in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery. Total media agency ad spend was down 7.3 per cent in January as the metro TV market reported a 5.3 per cent fall in bookings due to the delay of the Australian Open broadcast.