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From featuring Govinda, Anil Kapoor, Madhuri Dixit, Bappi Lahiri, Udit Narayan, Alka Yagnik, and Daler Mehndi giving auditions in its ads last year to presenting Rahul Dravid in never-seen-before avatar as âIndiranagar ka gundaâ, credit card bill payment app Credâs marketing strategy has already broken the internet with its latest ad campaign.
The Indian Premier League (IPL) 2021 commenced last week and along with it, several brands have put their best foot forward with smart and entertaining ads.
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Just like the last year, the appâs ad has yet again become the talk of the town and has garnered public attention. The advertising and marketing fraternity is talking about the brandâs marketing strategy on social media. In fact, many brands have jumped on the bandwagon of meme and social media marketing around Rahul Dravid as âIndiranagar ka Gundaâ and shared posts around it.
Ritviz, creator of ‘Hindustani dance music,’ almost matched touring income with streaming last year.
MUMBAI In India, a country where the average payout rate for an audio stream is 10 paise ($0.0014) about half what Spotify pays artists in the U.S. most independent musicians struggle to make rent from their plays on the nine main streaming platforms.
An exception is Ritviz Srivastava, a 24-year-old composer, producer and singer, and the creator of a sub-genre of Hindi electro-pop he calls “Hindustani dance music.” In 2020, Ritviz, who is known artistically by his first name, made almost as much money from streaming as he did from touring in 2019 a notable feat considering he’s one of the busiest live acts in India, playing nearly 70 concerts a year.