How to Ease Consumer Confusion in OTT
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Eric Schumacher-Rasmussen: I m wondering about about dealing with consumer confusion that comes along with these multiple models within the same service where consumers don t necessarily know, when they open a particular service, what they re going to get, when they re going to be asked for money, when they re not. How do you deal with keeping your messaging consistent and clear to consumers? And maybe Sara, since you look at all of these services, you have some thoughts on that as well.
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