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New survey names cocktails that give worst hangover
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Pepsi lanza nueva línea de bebidas para preparar cócteles desde casa
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Pepsi Launching Non-Alcoholic Cocktail Mixer Line, Neon Zebra
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Belfast cocktail delivery services that are keeping the drinks flowing during lockdown
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PepsiCo s new brand of cocktail mixers: Neon Zebra Though it wouldn’t be far-fetched to assume that COVID was the catalyst for the launch - fueled by a rise in drinking-at-home brought on by a year of stay-at-home orders and closed bars and restaurants, the new brand of cocktail mixes was actually initiated two years ago based on a rising consumer trend that was accelerated by the pandemic. According to Nielsen retail data, US consumers spent $304.6 million on cocktail mixes in the last year - a 36% increase. In 2019 the increase was 1.2%. According to PepsiCo, the cocktail mixers category (including total mixers, ginger beer, club soda, and tonics) saw a 28% growth in 2020 and is worth more than $858 million.