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Grayling Nets European Brief For Plant-Based Food Brand
Maja Pawinska Sims
Grayling Nets European Brief For Plant-Based Food Brand
American plant-based seafood brand Good Catch has appointed the agency as its consumer and trade communications partner in Europe.
LONDON Grayling has been appointed to work with American plant-based seafood brand Good Catch
as its first European-wide agency partner, after a competitive pitch.
With a remit spanning emerging markets across Europe, including the UK, Netherlands, Germany, France and Spain, Grayling will deliver consumer and trade campaigns to increase brand awareness and advocacy across the region.
Good Catch was founded by plant-based chef brothers Chad and Derek Sarno and has attracted celebrity investors including Paris Hilton and Woody Harrelson.
Managing Editor Good Catch plant-based deli-style tuna salad by the pound is available in Whole Foods prepared food sections in seven northeastern states.
Whole Foods Market is currently offering Good Catch plant-based deli-style tuna salad by the pound in the prepared food sections of the food retailer’s stores across
Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island, with additional locations to roll out in the coming months.
“While this offering and recipe are exclusive to Whole Foods Market, we’re talking to dozens of other foodservice providers including grocers and restaurants about further expansion,” Scott Simons, CMO at New York-based Good Catch, told Progressive Grocer.