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Liderazgo inspirador, alcáncelo
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Vermont Creamery named to Top 20 leading brands by 2021 Purpose Power Index
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Welcome toInc. s
Planet Purpose podcast where we examine how companies can focus on their purpose and transform their brands. Join co-hosts Scott Goodson, Yolanda White, and Chip Walker as they put purpose-driven companies under the microscope while offering insights and analysis. On this week s episode:
Companies Coming Out of Covid
The past 18 months have put a magnifying glass to the daunting social and economic issues facing the U.S. As the country looks to emerge from Covid, consumers especially younger generations are no longer satisfied with the status quo. They re expecting big players, like corporations and CEOs, to step up and do something about our society s problems.
The pandemic has proven to be a tipping point for many big companies when it comes to their culture and branding. No longer is turning a profit enough for most stakeholders.
In my new book ‘Activate Brand Purpose , my fellow author Chip Walker and I interviewed some of the top CEOs in the US who have activated purpose. It s time for companies to lean in and drive change for stakeholders. and not just shareholders.
Higher purpose is the number one idea on the minds of top C-Suite leaders, and for good reason. Not only can it ensure all stakeholders are on the same page, and help attract and engage both customers and employees, it s also great for the bottom-line.