March 8, 2021 2:53
The boy who saved a koala has returned in a new adventure for NRMA, protecting more of the vulnerable species by removing markers tied to trees set to be cut down.
After being altered to remove a scene of Sammy climbing a ladder resting against a power pole, the footage used in the original campaign has been repurposed over recent years, particularly in communications from the brand over the 2019-20 summer bushfire crisis. The campaign won a gold Effie in 2020 and was this month awarded a Gold Tangram for Effectiveness.
NRMA credits the campaign with making it the third strongest brand in Australia and strongest insurance brand in the world, according to Brand Finance’s reputable Brand Strength Index.
NRMA Insurance Unveils Next Instalment of Every Home Is Worth Protecting Work via The Monkeys – Campaign Brief
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UN Women Australia asks When will she be right?
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February 2 2021, 9:45 am | BY Ricki Green | 35 Comments
DDB Sydney CCO Tara Ford has joined The Monkeys, part of Accenture Interactive, as chief creative officer. The news comes following the announcement of The Monkeys co-founder and group CCO Justin Drape’s departure.
Ford (above) joins following a stellar creative period where she has produced award winning work at DDB Sydney across a range of blue chip clients including Westpac, Volkswagen and McDonald’s.
Ford joined DDB Sydney in July 2017 in the role of executive creative director and was promoted to CCO two years later. Prior to DDB Sydney, Ford was creative director at TBWA\Melbourne where she worked on the Cannes Lions Grand Prix winning ‘GAYTMs’ campaign for ANZ.