May 6 2021, 10:40 am | BY Ricki Green | 34 Comments
The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.
The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday.
Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism.
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The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday
The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.
Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism.
May 6, 2021 9:58
Tourism Australia is rolling out the next phase of it of its Holiday Here This Year domestic campaign featuring Hamish Blake and Zoe Foster-Blake, calling on Aussies to “go big” by booking an “epic holiday”.
The new $9 million Epic Holidays campaign seeks to stimulate demand for the “epic experiences” on offer in Australia available when booking a longer domestic holiday.
Trips of five nights or more contributed over $20 billon to the Australian economy in 2020, and over $30 billion in 2019. However, of the 29.4 million holiday trips that Aussies took in 2020, only 18% of these trips were 5 nights or more. In 2019, before COVID-19 hit, the average duration of overnight trips that Australians took was 3.6 nights. If this average duration increased to five nights or more, the projected value to the economy is over $30 billion annually.
Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing
Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing
From airlines to travel agents, cruise lines to hoteliers and tour operators to car hire firms, the travel sector has been pulverised by the COVID-19 pandemic. Mumbrella s Steve Jones takes an in-depth look at those at the forefront of the industry and how they are fairing 12 months after the storm hit.
May 4, 2021 10:12
In February 2020, our last full month of unrestrained liberty, when we boarded aircraft with carefree abandon, and went cheek by jowl to grab bags from overhead lockers, more than 1.5 million people arrived in Australia by air.