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TBWA\Dublin Launch Covid Vaccine Campaign for HSE March 3, 2021 In Ireland, the vaccine rollout has been a hot topic long before we even had sight of any COVID-19 vaccines on the horizon. So TBWA\Dublin was tasked by the HSE to stabilise the narrative by creating a clear and simple campaign about the trustworthiness of the vaccine and to reassure people about the rollout plan. In doing this, the agency also wanted to offer people the most valuable of commodities at this time: hope. Working with Event Junkies, the agency combined footage of the rollout in progress in nursing homes and among healthcare workers with self-filmed moments from numerous groups in our society – from LGFA players to community leaders; to doctors and nurses. In doing this, the campaign aims to show that nobody will be overlooked in the rollout and that everyone is part of the answer to COVID-19.

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