June 10 2021, 1:22 pm | BY Ricki Green | 5 Comments
In its latest integrated campaign via M&C Saatchi Sydney, BWS leverages its unparalleled convenience against competitors when it comes to buying drinks – highlighting its one-hour delivery capability and 30-minute pick up.
The retailer is so confident in their offering, the delivery capability is cemented by a guarantee, that if they don’t deliver your drinks within the hour, the next delivery is free.
BWS has launched a 60” TVC in line with State of Origin, following on from a shorter 30” TVC launching earlier this year, with the creative idea centered around the insight that if you’re not utilising BWS’s convenience, you might as well be living in the dark ages. Alongside M&C Saatchi Sydney, the retailer shows scenarios in the middle ages (titled BC, Before Convenience) contrasted with a modern BWS character, to hyperbolise the consequence of not shopping with BWS.
May 3 2021, 9:23 am | BY Ricki Green | No Comments
As part of global programming during The One Club for Creativity’s Creative Week 2021, Campaign Brief will be the exclusive Australia host of the “Creative Week 2021 Global Media Talks” online panel featuring some of the country’s top creatives.
Taking place
Thursday, June 10, 10:00 am-11:00 am Sydney time, the panel’s initial confirmed speakers include Pia Chaudhuri, group creative director, BMF Australia; Ben Welsh, CCO, DDB Australia; and Avish Gordhan, joint ECD, M&C Saatchi, with more to be added shortly.
The panel will be moderated by Steve Jackson, founding partner at Milk & Honey United, Sydney, the new independent communications company he co-founded with Andy DiLallo. The shop was responsible for the The One Show 2021 “Only Judge the Work” call for entries campaign, which included a series of witty print pieces and the artfully crafted :45 film entitled “Lockdown Day Whatever”.
The TVC campaign was developed for news.com.au by Bohemia Group, a subsidiary of M&C Saatchi.
News.com.au managing director, Richard Skimin, said: “Our previous consumer campaign, the news in colour, was really successful for the brand and ran for almost six years celebrating the breadth of news.com.au’s content.”
The website closed out 2020 in third place in Nielsen’s digital content ratings, with a unique audience of 10.4 million, just edged out by nine.com.au with 10.6 million.
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“With the launch of our new campaign today, the goal is to shift the focus from us to our audiences. We don’t just want to show what we offer, but rather we want to capture the role that news.com.au can play in our readers’ lives,” continued Skimin.
New York Festivals Advertising Awards confirms 11 Australians for the 2021 grand jury campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
New York Festivals Advertising Awards announced the 25-member 2021 NYF executive jury of international award-winning creative leaders to judge entries submitted into New York Festivals Advertising Awards.