Natural diamond organisation warned over advertising Posted April 30, 2021 | By Arabella Roden ⢠Editor The National Advertising Division (NAD) – the US advertising industry’s self-regulation body – has issued a warning to the Natural Diamond Council (NDC) following a complaint from lab-created diamond company Diamond Foundry.
The warning pertained to advertising that compared natural mined diamonds with man-made diamonds – also known as lab-grown, lab-created, or synthetic diamonds – appearing on the NDC’s website and in marketing assets made available to retailers.
Diamond Foundry disputed the NDC’s claim that natural diamond production generates three times less carbon emissions than lab-created diamonds – a figure the NDC derived from a report commissioned by its predecessor organisation, the Diamond Producers Association, in 2019
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After the National Advertising Division (NAD) criticized some statements made by the Natural Diamond Council (NDC) three weeks after it warned Diamond Foundry to clarify its product descriptions, in response to an NDC complaint a friend texted me that he found the whole battle “nauseating and embarrassing.”
The never-ending hostilities between the lab-grown and natural diamond industries are, indeed, nauseating and embarrassing, and will ultimately hurt both businesses. But given that certain people seem fueled by an almost compulsive need to be negative, perhaps it’s valuable and clarifying to bring in neutral parties like the NAD or the Federal Trade Commission (FTC) to settle disputes.
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Ad Council in the U.S. demands Natural Diamond Council to eliminate certain advertising claims The US National Advertising Division (NAD) of BBB National Programs recommended that the Natural Diamond Council discontinue certain advertising claims comparing mined diamonds with man-made diamonds, including the carbon emissions associated with diamond mining compared with diamond manufacturing, the scarcity of mined diamonds, the resale value of mined diamonds versus man-made diamonds, as well as claims that described mined diamonds as real , in contrast to man-made diamonds By: Diamond World News Service
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The National Advertising Division (NAD) of BBB National Programs recommended that the Natural Diamond Council discontinue certain advertising claims comparing mined diamonds with man-made
More Thoughts on Lab-Grown Diamonds and Ethics jckonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jckonline.com Daily Mail and Mail on Sunday newspapers.