Witchery and OCRF announce 2021 White Shirt campaign
April 7, 2021 9:35
Fashion brand Witchery and the Ovarian Cancer Research Foundation have partnered for the 2021 White Shirt campaign.
The announcement:
Leading Australian fashion retailer Witchery and the Ovarian Cancer Research Foundation (OCRF) are honoured to announce the 13th annual White Shirt Campaign in collaboration with renowned fashion designer Toni Maticevski.
For the first time in the history of the campaign, Witchery has collaborated with a designer on the 2021 Witchery White Shirt style.
Melbourne born Maticevski is one of Australia’s most beloved and well-respected fashion creatives, known for his signature tailoring and complex drapery both locally and internationally.
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For the first time in 13 years, Witchery has recruited a designer for its White Shirt Campaign
By Imogen Bailey | 7 April 2021
For the first time in the campaign s 13-year history, Witchery has collaborated with a designer for its 2021 White Shirt Campaign.
The retailer has called on Australian designer Toni Maticevski to help design the shirt, 100% of gross proceeds (from sales) of which will be donated to the Ovarian Cancer Research Foundation (OCRF). It’s a real honour to be able to contribute in my own way to this year’s Witchery White Shirt Campaign, Maticevski said of the partnership. I am surrounded by many beautiful women in my life who provide me with support, strength and protection and in turn, I hope that the shirt I have designed can offer the same to those who are drawn to it.
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Home Counties return with new single White Shirt / Clean Shirt .
The band s playfully acerbic 2020 EP Redevelopment stood out from the pack, and the five-piece aim to kick off the New Year with a bang.
Out now, White Shirt / Clean Shirt is about the emptiness of many modern office jobs, and it pierces the visage of commuter emptiness.
It s all-too-timely, with many of us beginning to re-examine exactly what it is we would like out of our chosen mode of employment.
An art-pop wriggler that blends jerky post-punk rhythms with synth spasms, White Shirt / Clean Shirt has been allowed to evolve from live performance to live performance.
Home Counties share latest single White Shirt / Clean Shirt
Home Counties share latest single White Shirt / Clean Shirt
It’s more from Home Counties after their 2020 debut EP Redevelopment.
Home Counties’ latest single White Shirt / Clean Shirt, ‘began life as a guitar-orientated number that was a staple at their first shows’, remembers singer Will Harrison.
“But then we had sort of fell out of love with it. Through lockdown, as we started experimenting more heavily with synthesisers and drum machines; we reworked the song with these new influences and it found a new lease of life,” he continues.
The single more immediately follows January’s Modern Yuppies, and Harrison has added that both look at, ‘working life under contemporary capitalism’.