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Just about every industry has felt the impact of the COVID-19 pandemic and in Canada, one of the hardest hit has been food. On December 16, Restaurants Canada reported that since March 2020, 10,000 restaurants closed across Canada, while nearly 50 percent expect to permanently close if things don’t change. So, how to support Toronto restaurants while things remain locked down? The fashion industry, too, has taken a toll, with many retailers closing, like Addition Elle, or facing bankruptcy, like Frank And Oak. For Toronto-based designer Sid Neigum, who cancelled his resort collection ahead of the fall, “it’s been rough.” But, he adds, “I’ve pivoted, as many restaurants have, by starting an online shop and selling direct-to-consumer. Now, this month, our revenue is higher for direct-to-consumer (D2C) than business-to-business (B2B), which is a first. It’s [about] rethinking how you have to work and adapt.”

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