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Key marketing and PR predictions for the year ahead Posted February 01, 2021 | By Michael Kling MICHAEL KLING identifies the major social and technological trends that will shape the PR and marketing strategies of businesses large and small in 2021.
No-one foresaw the abrupt disruption 2020 would bring when they delivered their annual PR and marketing insights a year ago. However, that’s not stopping anyone from issuing another round of predictions for 2021.
The trends for the year ahead continue patterns that have emerged in PR and marketing over the past few years – namely social responsibility, multimedia content, and personalisation.
Social responsibility
An increasing number of consumers, particularly young adults, feel a sense of social responsibility and want to purchase from and work for brands that show this quality.