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Mar 11, 2021
Big Hit Entertainment, home to world-famous boy group BTS, will no longer maintain its name as it will officially be changed to HYBE Corporation.
Big Hit Entertainment Announces to Change Their Company Name
On March 10, documents about the changing of Big Hit Entertainment s company name circulated online. Big Hit has since officially confirmed the rumors through a report filed to Korea s Financial Supervisory Service. And according to the report, Big Hit Entertainment will be changed to HYBE Corporation.
(Photo : Big Hit Twitter)
The change in the name of Bang Si Hyuk s company was done to mark its start as a comprehensive content label with a variety of purposes instead of being an entertainment agency only. Big Hit s founder previously said that they aim to become the leading entertainment and lifestyle platform in the world. And by removing entertainment in their name, they will have a new, all-inclusive
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Livestreaming went from niche to mainstream in 2020, becoming big moneymakers for artists unable to tour during the pandemic, according to new research by MusicWatch.
An estimated 115 million people watched a livestream in the fourth quarter 2020 on platforms ranging from the popular site Twitch to Mandolin, one of the new music-focused streamers to have sprouted during the pandemic. When I [first] looked at the landscape, it was an asterisk, says
Russ Crupnick of MusicWatch, who found that 11% of U.S. consumers streamed a music event in the first quarter of 2019, counting clips and highlights, a multi-day virtual festival, DJ sets, and a video game stream, among other options. It s been outstanding how many people have been exposed to one since the pandemic.