Tata Motors is trying out a new strategy here and has introduced a special edition of the Tata Safari named Adventure Persona to give as much boost at the launch itself.
Car manufacturers introducing special editions of their popular cars isn t breaking news. In most cases, special editions are launched to give a boost to sales when the curve starts to flatten. Tata Motors is trying out a new strategy here and has introduced a special edition of the Tata Safari named Adventure Persona to give as much boost at the launch itself.
This special edition Safari is available only in the Tropical Mist paint that you see here which is somewhat a dusty blue shade. It s available in the top-end XZ+ variant in manual as well as automatic avatars at a premium of Rs 20,000 over the regular top-end XZ+ variant.
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Tata Motors has delivered 100 units of the new Safari in Delhi-NCR in one day.
The Tata Safari was launched on February 22. The SUV is available in 6 variants - XE, XM, XT, XT+, XZ and XZ+. The top-spec XZ+ variant comes in Adventure Persona trim. It gets a Tropical Mist exterior with a piano black grille and Charcoal Grey alloy wheels.
The new Safari is based on the OMEGARC platform that is shared with the Harrier. The SUV comes equipped with an 8.8-inch touchscreen infotainment head-unit that has Apple CarPlay and Android Auto connectivity, automatic climate control, semi-digital instrument cluster, panoramic sunroof, automatic headlamps and rain-sensing wipers. It also gets iRA connected car tech.