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Is Dentsu’s reorganization drive paying off?
Dentsu’s Q1 results, released late last week, and recent skirmishes in pitches offer the first clues as to whether the Japanese ad giant’s restructuring efforts are working – and whether clients are on board.
Japanese advertising titan Dentsu has been struggling not only with the economic impact of Covid-19 on ad spend and client activity, but with a huge effort to rationalize its sprawling global empire. While it’s still early days, there are clues pointing to the transformation’s success or failure to be found among the mixed blessings of its first quarter results.
A developer removed the mural, leaving Mr Clarke s family devastated The mayor of Lewisham said he “strongly supports” a new memorial to a Black man who died after being restrained by police in Catford. Responding to an open letter from Black Lives Matter UK, Mayor Damien Egan said he has also asked a new diversity forum to explore what would be the most “fitting tribute”. Kevin Clarke, who had schizophrenia, died in March 2018 after being restrained by officers in a field. An inquest at Southwark Coroner s Court last year heard that the 35-year-old told officers “I’m going to die” as he was put into handcuffs, but was “ignored” and then lost consciousness as he was taken to an ambulance.
Gail Heimann-led Weber Shandwick is just $9m behind Edelman in the global agency revenue rankings.
Here are eight observations culled from the in-depth analysis, agency profiles, rankings, deep dives, sector reviews and infographics contained in PRWeek’s Agency Business Report 2021, which was unveiled on Tuesday:
GLOBAL RESILIENCE
Given how challenging 2020 was and the intense nature of the crisis and recession wrought by COVID-19, it’s a great tribute to the whole PR agency sector that global revenues remained flat during the year, albeit with 3% fewer staffers. So the perception that everyone worked harder from home than they did in an office environment is not an illusion – it is now backed up by hard data. In the U.S. global revenues actually rose 2% year on year, on the back of increased demand for healthcare communications, employee engagement, crisis response counsel and strategic reputation advice. Again, that 2% increase was achieved with the same amount of people a