If you’re planning to travel to the Maldives for the purpose of tourism you can officially enrol as a member of the Maldives Border Miles a country-wide reward program created in response to the overall lack of tourism the country has seen in response to the coronavirus pandemic.
Travellers enrolled in the program will earn points for each and every border crossing into the country with additional points to be rewarded for special occasions like wedding anniversaries or honeymoons.
Points will also be awarded for trips planned around special dates in the Maldives, including Eid holidays, as well as for going surfing, diving, island hopping, or participating in various other watersports from the partners of Maldives Border Miles while on vacation.
Maldives launches world’s first country-wide loyalty program to boost tourism
Maldives is one the most popular tourist destinations but like every other country its tourism industry has taken a hit due to the coronavirus pandemic. To remedy the situation, the country has launched a country-wide reward program that is created in response to the general lack of tourism the country has witnessed as a result of the pandemic.
The three-tiered loyalty program will offer luxury with the most exclusive privileges and unique benefits. It is the world’s first loyalty program for a country and could be a pivotal point for Maldives where tourism is one of the major industries.
Updated: Dec 10, 2020, 01:15 PM IST
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