By Mike Wennmacher
Photo Courtesy of Twitter @NHL
In an attempt to maximize profits for this upcoming season the NHL announced Tuesday that they had sold naming rights to the newly re-aligned 4 divisions. This season will now feature the Scotia North Division, the Honda West Division, the Discover Central Division, and the MassMutual East Division. The move was made to generate revenue the league will lose due to no fans being in the stands for most games to start the season. The league expects this to be just a one year deal.
The league previously had announced that individual teams could sell an ad space on the teams’ helmets. NHL training camps are currently underway and the season is set to begin on Wednesday January 13
LOS ANGELES — What’s in a name? Big bucks for the heavily gate-dependent NHL, which is seeking new revenue sources to replace the ticket revenues that historically provided a significant chunk of income for its teams.
Health regulations relating to the COVID-19 pandemic will keep fans ou