Not On The High Street founder Holly Tucker has accused Asda and New Look of stealing a t-shirt design from a small British family-run brand.
The entrepreneur, 43, from London, took to their Instagram page this week to criticise the retailers as she shared pictures of a t-shirt for sale on their websites, alongside a design for sale from independent shop The Annual Store.
The tops appear almost identical and bear the words Home S cool emblazoned on the t-shirt in a bold black font.
Sharing the post, Holly said: Copying is not okay! Annual Store is an eco-friendly, design-led, independent family store creating and curating the best designs and today they discovered that their original designs have been STOLEN by Asda and New Look.