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| 06 April 2021
Even though subscription fees and local and regional advertising sales, contracted by 3% in 2020 to reach US$53 billion, the Asia Pacific pay-TV industry will grow at a CAGR of 3% between 2020-25 to top US$60 billion by 2025 says a report from Media Partners Asia (MPA).
In the industry analyst’s Asia Pacific Pay-TV Distribution report, MPA forecasts total pay -TV industry revenues will be driven largely by India, China and Korea. It adds that most other markets, including Australia, Hong Kong, Singapore and Thailand will continue to contract though Philippines will expand while Japan and Malaysia will remain relatively flat. Asia Pacific pay-TV subscription fees are projected by MPA to expand at a CAGR of 2% to reach US$49 billion by 2025 while advertising is estimated to grow by 4% CAGR to total more than US$11 billion by 2025.
Structural Headwinds Forecast to Undercut Recovery of Pay-TV in Asia (Report)
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The pay-TV industry in the Asia-Pacific region saw advertising and subscription revenue shade downwards in 2020. And while some recovery is now under way, structural headwinds and weakness in key markets are likely to keep overall growth in low single figures, according to a new report.
Data published in the latest edition of Asia Pacific Pay-TV Distribution, from research firm Media Partners Asia, showed that the overall market contracted by 3% in 2020 to $53 billion. Subscriber numbers are estimated to have grown by 3% in 2020 to reach 668 million (with China contributing more than 90% due to bundling by China Mobile), representing 62% penetration of total TV homes, adjusted for multiple subscriptions in a household.
India, Korea, China to Power AsiaPac Pay-TV Gains
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While the Asia-Pacific pay-TV market contracted in 2020 amid the Covid-19 pandemic, revenues are projected to rise by a compound annual growth rate of 3 percent between 2020 and 2025, driven largely by India, China and Korea, per new Media Partners Asia (MPA) data.
According to the
Asia Pacific Pay-TV Distribution report, pay-TV revenues fell by 3 percent to $53 billion last year. MPA projects they will top $60 billion by 2025, with subs revenues rising at a 2 percent CAGR to $49 billion and ad revenues up by a 4 percent CAGR to reach more than $11 billion.
MPA projects gains in India, China, Korea and the Philippines, while Japan and Malaysia will remain flat. The pay-TV markets in Australia, Hong Kong, Singapore and Thailand are expected to continue to contract.
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(Bloomberg Businessweek) Julius is an avid Netflix viewer. Whether itâs old movies, anime, or hit releases such as