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Brands, marketers and the pandemic Vivek Kulkarni, GM & CMO, SKYi Realty, writes why so much irrelevant advertising makes little sense amid the raging pandemic May 03, 2021 Vivek Kulkarni The latest Netflix ad featuring Ranbir Kapoor is being acknowledged as an excellent example of ‘moment marketing’. I personally like the ad, but it made me question the moment. Is IPL the current moment? IPL and most people, activities and messaging associated with it seem to be playing out in an alternative reality or moment. It seems completely disconnected with the current ground realities, the emotions and needs of people. There are many views out there on the need and relevance of IPL this year. The one being promoted by the participants is the role the entertainment platform plays in soothing frayed nerves. It seems too shallow an excuse. But it didn’t need to be. IPL is a powerful platform with a huge following and add to it the powerful mix of cricketers, Bollyw

Ranbir kapoorVivek kulkarniStar awardsKyi realtyரன்பீர் கபூர்விவேக் குல்கர்னிநட்சத்திரம் விருதுகள்