Viva Air is seeking to grow its footprint on regional routes in Latin America, taking share from legacy carriers that currently dominate such sectors.
Speaking at Routes Reconnected on April 26, CEO Felix Antelo told delegates that low-cost operators such as Viva are strong in domestic markets, but none have really challenged the likes of Avianca and LATAM Airlines Group on longer regional routes.
“We see an opportunity for our model to gain more share,” Antelo said. “There isn’t that much of a [ULCC] presence on regional flights. When you look at the share apart from on routes between Mexico and the US most of the flying is by legacy carriers.”
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