Mon, Feb 22, 2021 4:00 PM EST
How do you inject a sense of passion into your brand while ensuring guests needs and wants are met? These leaders are digging deep to redefine notions of hospitality, partly by providing experiences that people won’t find elsewhere. While each company embodies different definitions of luxury from experiential resorts in off-the-grid locations to boutique coworking spaces all are thinking outside the box to steer their brands to rising success.
Panelists:
John Flannigan – CEO and Founder, Wylder Hotels
Luca Franco – CEO and Founder, Luxury Frontiers
Elide Rathborne – Director of Design, Bond Collective
Moderator:
Go Wyld: Cut digital ties, reconnect with nature at Hope Valley hotel mtdemocrat.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mtdemocrat.com Daily Mail and Mail on Sunday newspapers.
In 1916, Michael Sorensen, a Danish immigrant and sheepherder, pulled together enough money to buy 169 acres of land in Hope Valley.
Amid stands of aspens cut through by the West Fork of the Carson River, Sorensen built cabins over the next decade that he would rent out for 75 cents a night when he opened his namesake resort in 1926.
At the campground, the yurts are tucked in the trees or positioned at scenic vistas. / Wylder Hotels
Nearly a century later, Sorensen’s has undergone many changes and owners over the years, but the soul of the property and the undeveloped landscape that surrounds it has not. It’s what attracted the newest proprietor, founder and CEO of Wylder Hotels John Flannigan, to breathe new life into the mountain retreat.