With the Sugar Land Skeeters scheduled to host their first home game as an affiliate of the Houston Astros organization Thursday, thereâs been plenty of buzz about Triple-A baseball coming to Fort Bend County.Â
Though I tend to view baseball and most sports pretty dispassionately these days, I can certainly appreciate the excitement that many of you have for your hometown team to grow up from a loyal, successful niche entertainment option to a crucial cog in the machine of a Major League Baseball franchise.Â
I have to admit I felt a fair amount of resonance and nostalgia from our Publisher and CEO Jonathan McElvyâs excellent column two weeks ago about the lessons he learned coaching his sonâs baseball team and the coaches that left strong impressions on him in his youth. And no, it was not only because one of my fall ball teams that my cousin and I played on was called the Mudcats as well.Â
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?
By:
Zachary Crockett
|
@zzcrockett
In the 2000 film
It’s a volleyball, courtesy of Wilson Sporting Goods.
Throughout the film, the volleyball enjoys
10.5 minutes of screen time worth an estimated
$1.85m+ in advertising value. And for this exposure, Wilson paid a grand total of $0.
Each year, hundreds of brands cars, computers, clothing, kitchen appliances, and lawn chairs grace the silver screen.
Sometimes brand appearances are overbearing (think a 30-second-long glamour shot of a Lexus driving down the coast); other times, they’re so subtle you might miss them if you blink.
6-May-2021 Source: Rotorcorp
Rotorcorp is pleased to announce the addition of Cody Stidham as the newest member of our leadership team. Cody will serve as Rotorcorp’s E-commerce Manager and will report directly to the CEO. In this position, Cody will be responsible for the overall website and e-commerce performance of the company serving Robinson customers world-wide.
Cody has worn many different hats when it comes to the world of e-commerce. From his start dealing with rare coins to his most recent experience e-commerce demand analyst with Wilson Sporting Goods, he looks forward to bringing his vast experience to this new leadership role in the aerospace industry.
The Los Angeles County Sheriff’s Department Missing Persons Unit is asking for the public’s help to locate a missing Santa Clarita man.
Oscar Camas, is a 21 year-old male Hispanic who was last seen at his residence on the 27000 block of Solamint Road in Santa Clarita, Wed, Apr 28, 2021, at approximately 2:00 a.m.
Oscar is 5’8” tall, 160lbs with long curly black hair, brown eyes and a tattoo on the right thigh. He was last seen wearing a black long sleeve shirt and black sweatpants.
Mr. Camas suffers from depression. His family has not seen or heard from him and are very concerned and asking for the public’s help.
Zonta Club of Santa Clarita will be hosting their 36th annual Women in Service Celebration, to honor 17 women serving the Santa Clarita Valley.
The club welcomes all to join them to honor these women who have worked hard to improve the lives of other women and girls in the Santa Clarita Valley. The volunteers were nominated by non-profits that share Zonta’s mission.
The nominees are:Jasmine Renae Ball – Samuel Dixon Family Health Center
Nancy Barker – Assistance League of Santa Clarita
Mimi Baum – Henry Mayo Newhall Hospital Auxiliary
Dawn Begley – WiSH Education Foundation
Marianne Cederlind – Carousel Ranch
Julia Estrada – Santa Clarita Valley Boys & Girls Club