Partnering with local food producers could bring repeat tourists: Research
Benjamin Filosi
Source: The Lead.
A university researcher says tourism bodies should link more with the local food industry to attract repeat domestic tourists during Australia’s international lockout.
A world-first study by the University of South Australia and the University of Technology Sydney has shown the prominence that local foods can have on boosting regional economies through domestic tourism.
Researcher Dr Janine Williamson from the University of South Australia said the study of 518 people in 2019 was the first to provide evidence that tourists, not just “foodies”, consider food experiences a central part of their travel experience, and this insight presented valuable opportunities for domestic tourism.
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