20th Century Studios Hires Four New Creative Execs Under President Steve Asbell (EXCLUSIVE)
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Walt Disney-owned 20th Century Studios has added four new creative executives to its roster under production president Steve Asbell.
Asbell, who succeeded Emma Watts in the top job last March, welcomes a slew of pedigreed creatives to his team including Sarah Shepard, Brian Dukes, Rashonda Joplin and Catherine Hughes.
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The upcoming 20th slate includes the Ryan Reynolds comedy action film “Free Guy,” the ensemble murder mystery “Death on the Nile,” “The King’s Man” and Steven Spielberg’s “West Side Story.” The four new hires complement a creative team that includes Scott Aversano, J. R. Young and Colin Greten.
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A+E Networks Plans TV Ad-Sales Shake Up, Will Press for Total Audience Measures
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Madison Avenue tends to focus on the young. Now the owner of TV’s Lifetime, History and A&E cable outlets is pressing advertisers to pay more attention to more than a few old souls.
A+E Networks intends to do ad deals based on what it calls a “total audience currency” in the industry’s next round of “upfront” negotiations, when U.S. TV networks try to sell the bulk of their commercial inventory before launching another cycle of programming. For decades, big advertisers have paid depending on how many viewers between 18 and 49 watch a particular show, a nod to the belief that younger consumers can be swayed more easily to try new products and services. But as those viewers migrate to streaming video, executives at A+E believe the ground rules of advertising sales need to change.