Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities & more for paid social success.
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Pinterest is different from other paid media platforms in that it is a visual discovery engine.
If you’re one of the many companies that still have not leveraged the opportunity to connect with audiences using Pinterest Ads, this article is for you.
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In this post, we will cover the people and the platform, targeting opportunities, and tips for set-up.
Who Will You Find on Pinterest?
They are quality audiences in a professional context: leaders, influencers, decision-makers, buyers, executives.
Globally, the largest group of users are 25-34 years of age.
Americans who earn over $75,000 per year.
Four out of five people on LinkedIn drive business decisions.
LinkedIn Ad Placements
Text ads and dynamic ads appear on the LinkedIn website at the top of the page and/or right column in the desktop view.
Carousel image ads and video ads appear in the LinkedIn feed, both on desktop and mobile.
Sponsored messaging ads appear only in LinkedIn messenger.
Ads from this platform also appear on LinkedIn Audience Network which contains tens of thousands of mobile sites, mobile apps, and ad exchanges.