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Published July 28, 2021 Andrew Hutchinson Content and Social Media Manager With Christmas now less than 150 days away, Reddit has today launched a new Holiday Hub mini-site, which provides a range of insights into key platform usage trends, in order to help marketers understand the latest shifts and build more effective holiday campaigns. As explained by Reddit: Holiday purchases start with Reddit research. People come to Reddit looking for advice on gifts to buy, traditions to start, recipes to cook, and more. They turn to trusted communities at every stage of the way - from discovery to consideration and action. It may not feel as obvious a consumer research channel as some other platforms, but Reddit s highly engaged communities are where many people now turn for trusted advice and insight, and through the platform s evolving ad tools, it may well be worth considering within your planning.

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