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Goodbye third-party cookies: It’s time for high quality, creative digital ads to shine
Goodbye third-party cookies: It’s time for high quality, creative digital ads to shine
For a long time, digital ads have been relegated to a creative afterthought, with automation and batch processing taking the place of high quality, creatively-driven work. But with the deprecation of cookies and changes to IDFA targeting shaking up the industry, things are about to change for the better, explains Kargo’s general manager, Rob Leach.
June 28, 2021 9:39
Sponsored by Kargo
For as long as digital advertising has been in existence, third party data has taken centre stage, with retargeting, scale, and automation playing the lead role. In contrast, creative, design and ad placement have generally been given secondary parts.
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