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Broadcasters should remain out of BARC, suggests Uday Shankar He remarked that BARC did not align itself well with the vision of the 21st century. 17 Feb, 2021 - 05:35 PM IST     |     By indiantelevision.com Team     NEW DELHI: Former Disney and Star India boss Uday Shankar is not known to mince his words. In a conversation with Madison Group CEO Vikram Sakhuja during Madison’s annual ad report announcement, Shankar suggested that broadcasters should get out of the TV measurement system in the country under the Broadcast Audience Research Council (BARC).  Expressing his concerns over the “unhealthy obsession with measurements,” Shankar said the focus should instead be on long term health and strategy of the business. “We need a currency for business, but over the years, we have turned it into a measurement of success. It has led to too much distortion. The degradation that we have seen is dangerous, to say the least. I think the broadcasters should remain ou

Partho dasguptaVikram sakhujaUday shankarAudience research councilMadison groupFormer disneyStar indiaBroadcast audience research councilபார்த்தோ தாஸ்குப்தாவிக்ரம் சாகுஜாஊடாய் ஷங்கர்பார்வையாளர்கள் ஆராய்ச்சி சபைமாடிசன் குழுமுன்னாள் டிஸ்னிநட்சத்திரம் இந்தியாஒளிபரப்பு பார்வையாளர்கள் ஆராய்ச்சி சபை