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April 13, 2021 6:10 AM John Egan - Forbes Advisor
Posted:
Updated:
April 13, 2021 11:53 AM
Spurred largely by the Covid-19 pandemic, more than one-third of Americans plan to purchase life insurance soon, but many potential buyers mistakenly believe the cost of a policy is out of reach, according to a new survey.
The online survey conducted in January by LIMRA, a research group funded by the industry and Life Happens, an industry-funded nonprofit that educates consumers about insurance found that 36% of Americans plan to buy life insurance in the next 12 months. That’s the highest percentage of potential buyers in the history of the survey, which was first fielded in 2011.
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