NFL, Anheuser-Busch’s Stella Artois will use its stage at Super Bowl LV to spread a piece of investment advice that comes from the heart. Known for encouraging everyone to savor time with those who matter most, Stella Artois will inspire people to invest their fortune of heartbeats – all 2.5 billion of them – in moments together in the brand’s new campaign starring musician and style trailblazer
Lenny Kravitz: “Invest Your Heartbeats In The Life Artois.”
Through this program, the brand will encourage everyone to invest in a diverse portfolio of unscripted nights, last-minute plans and good times spent laughing and loving with a Stella Artois in hand and those dearest to you. The return? Accruing fond memories together that will be savored for a lifetime.
Lenny Kravitz
Our hearts beat on average 2.5 billion times in our lifetime, and Lenny Kravitz believes that makes everyone a billionaire.
His 1991 Billboard Hot 100 No. 2 hit It Ain t Over til It s Over might not have 2.5 billion beats in it, but it sure conjures up music and sports-related nostalgia, and even the feeling of desperately hanging on to a relationship.
Thirty years after the release of It Ain t Over til It s Over, the Grammy-winning rock star is striking up the 60s Motown and 70s Philly soul groove of the song in his Heartbeat Billionaire commercial for Anheuser-Busch s Stella Artois, which will air during the Super Bowl LV on Sunday (Feb. 7).
Stella Artois is returning to the big screen this Super Bowl and is debuting a brand new ad featuring Grammy Award-winning rock musician,Â
Lenny Kravitz in a film titled, â
Heartbeat Billionaireâ.
During a time when our feeds are filled more than ever with stock market moves, Stella Artois is redirecting the conversation inwards to inspire everyone to invest their own fortune of heartbeats in each other.
The musical film features Lenny Kravitzâs message of love delivered via poetic spoken word as he plays to the (heart) beat of his own drum and guitar. As his famous song â
It Ainât Over Til Itâs Overâ chimes in, Kravitz is transported to the brandâs animated and colorful interpretation of The Life Artois – the Stella Artois mindset of savoring life together with those who matter most.
Stella Artois returns to the Super Bowl with “Heartbeat Billionaire”
The beer brand’s spot, by Mother in London, includes an appearance by Lenny Kravitz
by Sabrina Sanchez
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Stella Artois And Lenny Kravitz Inspire You To Savor Moments Together At Super Bowl LV With Their New Invest Your Heartbeats In The Life Artois Campaign
The brand spotlights the value of time spent together by debuting a new 360 campaign and film starring the legendary musician
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NEW YORK, Feb. 1, 2021 /PRNewswire/ An official sponsor of the NFL, Anheuser-Busch s Stella Artois will use its stage at Super Bowl LV to spread a piece of investment advice that comes from the heart. Known for encouraging everyone to savor time with those who matter most, Stella Artois will inspire people to invest their fortune of heartbeats - all 2.5 billion of them - in moments together in the brand s new campaign: Invest Your Heartbeats In The Life Artois.