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BRAMPTON, ON, Dec. 18, 2020 /CNW/ - Today, Loblaw Companies Limited (TSX: L) ( Loblaw ) announced its purchase of one million pounds of beef from CRSB Certified farms and ranches. As the first Canadian retailer to do so, Loblaw is reaffirming its commitment to sustainable sourcing and the Canadian beef industry.
Loblaw was a founding member of the Canadian Roundtable for Sustainable Beef (CRSB), and has been a key contributor in developing standards to measure, set strategic goals and recognize sustainable practices that also rewards Canadian beef producers for their on-going sustainability efforts at the farm level. The beef purchased was raised on Certified Sustainable farms and ranches that meet the sustainability standards set by the CRSB, and sourced using a mass balance system, whereby the beef sourced as CRSB Certified will be incorporated into Loblaw s overall beef purchases.