They ve been in the works for a little while, but now Facebook has made it official, with the announcement of a range of new audio social options across its apps as it seeks to tap into the Clubhouse-led trend.
Facebook s history of replication suggested that it was always going to copy Clubhouse in some way, with the audio meeting app seeing significant usage momentum as people look for ways to replace IRL meet-ups amid the pandemic.
And given Facebook s massive reach, and established presence in many people s lives, it could pose the biggest threat to Clubhouse s growth as yet - especially given the breadth of tools Facebook has announced.